Atamax / 05
Hair Care
Fragrances for shampoo, conditioner and hair mask applications.
Hair care fragrances shape the experience of shampoos, conditioners and masks during use. Scent directions associated with freshness, cleansing or rich care are selected alongside product structure and brand expression. Atamax considers each application, whether developing the scent of one product or a shared identity across a hair care range.
How is it assessed in the application?
The lathering and rinsing stages of a shampoo differ from the time a mask spends on the hair. Samples are therefore assessed in the relevant base, observing the scent in the bottle, during use and after rinsing. Results can be compared when a consistent scent across the range is the goal.
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Applications
- Shampoo
- Conditioner
- Hair masks
- Rinse-off hair care
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What do we consider when selecting a fragrance?
- Fragrance balance in the base
- Impression during use and after rinsing
- Observation of sample colour and consistency
Fragrance selection and dosage should be evaluated in your finished product base. Share production conditions and your target market for product-specific information.
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About this application
Can a hair care range share one scent identity?
A shared character can be targeted. Shampoo, conditioner and mask bases are evaluated separately against that goal.
