Atamax / 08
Laundry Care
Applications in powder and liquid detergents, fabric softeners and laundry perfumes.
Laundry care fragrances complement the impression of cleanliness and freshness created by detergents and softeners. Powder detergents, liquids, softeners and laundry perfumes are used at different stages, so their fragrance goals can differ. Atamax considers the journey from the product in its packaging to the experience on fabric.
How is it assessed in the application?
Comparing only the concentrated product does not show the full use experience. The relevant wash or rinse stage, chosen fabric and impression after drying are also considered. Observations across these stages help refine the fragrance choice for the detergent or softener formulation.
01
Applications
- Powder detergent
- Liquid detergent
- Fabric softener
- Laundry perfume
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What do we consider when selecting a fragrance?
- Scent and appearance in the base
- Impression after washing or rinsing
- Evaluation on target fabric after drying
Fragrance selection and dosage should be evaluated in your finished product base. Share production conditions and your target market for product-specific information.
03
About this application
Is fragrance evaluated only in the bottle?
Evaluate it under conditions close to actual use, including the relevant wash or rinse stage and fabric.
